Strategiya Innovatsionnogo Razvitiya Regiona: Marketingovyy Podkhod: Monografiya - Viktoriya Gladkova - Books - Palmarium Academic Publishing - 9783659986277 - July 3, 2013
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Viktoriya Gladkova
Strategiya Innovatsionnogo Razvitiya Regiona: Marketingovyy Podkhod: Monografiya Russian edition

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V monografii otrazheny teoreticheskie i metodologicheskie podkhody k razrabotke strategiy innovatsionnogo razvitiya regiona. Vypolnen analiz i vyyavleny osobennosti innovatsionnogo razvitiya Penzenskogo regiona. Predstavleny rezul'taty marketingovogo issledovaniya, napravlennogo na otsenku perspektiv ego innovatsionnogo razvitiya. Pokazana rol' gosudarstva v podderzhke innovatsionnogo razvitiya regiona na federal'nom i regional'nom urovnyakh. Razrabotana strategiya innovatsionnogo razvitiya Penzenskogo regiona na osnove ispol'zovaniya instrumentov marketinga. Vypolnen i predstavlen raschet ekonomicheskoy effektivnosti razrabotannoy strategii.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 3, 2013
ISBN13 9783659986277
Publishers Palmarium Academic Publishing
Pages 224
Dimensions 150 × 13 × 226 mm   ·   352 g
Language German  

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