The Quintessence of Marketing: What You Really Need to Know to Manage Your Marketing Activities - Quintessence Series - Nils Bickhoff - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783662524251 - September 17, 2016
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Nils Bickhoff
The Quintessence of Marketing: What You Really Need to Know to Manage Your Marketing Activities - Quintessence Series Softcover reprint of the original 1st ed. 2014 edition

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In this book, the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. They present the fourteen most important marketing instruments and help readers develop their own marketing plans.

150 pages, 46 black & white illustrations, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 17, 2016
ISBN13 9783662524251
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 144
Dimensions 155 × 235 × 8 mm   ·   242 g
Language German  

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