Customer Relationship Management: Concept, Strategy, and Tools - Springer Texts in Business and Economics - V. Kumar - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783662553800 - May 4, 2018
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V. Kumar
Customer Relationship Management: Concept, Strategy, and Tools - Springer Texts in Business and Economics Third Edition 2018 edition

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This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today.

411 pages, 115 Illustrations, color; XXV, 411 p. 115 illus. in color.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 4, 2018
ISBN13 9783662553800
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 411
Dimensions 182 × 261 × 23 mm   ·   1.19 kg
Language English  

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