Business Project Management and Marketing: Mastering Business Markets - Springer Texts in Business and Economics - - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783662569306 - March 30, 2018
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Business Project Management and Marketing: Mastering Business Markets - Springer Texts in Business and Economics Softcover reprint of the original 1st ed. 2016 edition

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This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation.

399 pages, Bibliography; 142 Illustrations, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 30, 2018
ISBN13 9783662569306
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 399
Dimensions 155 × 235 × 21 mm   ·   566 g
Language English  
Editor Geiger, Ingmar
Editor Kleinaltenkamp, Michael
Editor Plinke, Wulff

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