Discrete Choice Experiments in Marketing: Use of Priors in Efficient Choice Designs and Their Application to Individual Preference Measurement - Contributions to Management Science - Klaus Zwerina - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783790810455 - October 14, 1997
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Klaus Zwerina
Discrete Choice Experiments in Marketing: Use of Priors in Efficient Choice Designs and Their Application to Individual Preference Measurement - Contributions to Management Science 1st edition

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Stated otherwise, companies need to know about consumer preferences to manufacture tailor-made products, consumers are willing to buy.

186 pages, 5 black & white illustrations, 12 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 14, 1997
ISBN13 9783790810455
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 173
Dimensions 170 × 244 × 10 mm   ·   294 g
Language English  

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