Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media Communication - Information Age Economy - Valerie Feldmann - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783790815757 - February 24, 2005
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Valerie Feldmann
Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media Communication - Information Age Economy 2005 edition

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Mobile communications and next generation wireless networks emerge as new distribution channels for the media. the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries.

270 pages, 17 black & white illustrations, 13 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 24, 2005
ISBN13 9783790815757
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 270
Dimensions 157 × 234 × 17 mm   ·   432 g
Language English   German  

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