Customer Loyalty in Third Party Logistics Relationships: Findings from Studies in Germany and the USA - Contributions to Management Science - David L. Cahill - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783790819038 - October 16, 2006
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David L. Cahill
Customer Loyalty in Third Party Logistics Relationships: Findings from Studies in Germany and the USA - Contributions to Management Science 2007 edition

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To manage an effective customer loyalty program, third party logistics service providers (3PLs) must understand the determining factors, as well as cultural background on loyalty. This book develops a model of customer loyalty, which is then validated using empirical data from nearly 800 logistics managers in Germany and the USA.

309 pages, 114 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 16, 2006
ISBN13 9783790819038
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 309
Dimensions 155 × 235 × 18 mm   ·   489 g
Language French  

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