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The Communicating Company: Towards an Alternative Theory of Corporate Communication - Contributions to Management Science Hartmut Hubner 2007 edition
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The Communicating Company: Towards an Alternative Theory of Corporate Communication - Contributions to Management Science
Hartmut Hubner
Most research on corporate communication has concentrated on positivist approaches, leading to a limited view. It proposes an integrative framework of alternative corporate communication as a key contribution to corporate communication theory.
278 pages, 19 black & white illustrations, 18 black & white tables, biography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 23, 2007 |
| ISBN13 | 9783790819281 |
| Publishers | Springer-Verlag Berlin and Heidelberg Gm |
| Pages | 278 |
| Dimensions | 155 × 235 × 15 mm · 417 g |
| Language | English |
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