Sandra Bell
International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets - Contributions to Economics Sandra Bell 2008 edition

Name: International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets - Contributions to Economics
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Author: Sandra Bell

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Softcover reprint of hardcover 1st ed. 2008 edition

(2010) $ 186.49

International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets - Contributions to Economics

Sandra Bell

2008 edition

In the first quarter century of reform and global opening, Chinese enterprises have been largely confined to a 'passive' role in the global division of - bor.

370 pages, 41 black & white tables, biography

Media	Books Hardcover Book (Book with hard spine and cover)
Released	April 11, 2008
ISBN13	9783790820294
Publishers	Springer-Verlag Berlin and Heidelberg Gm
Pages	370
Dimensions	155 × 235 × 22 mm · 707 g
Language	French