Success Factors of Regional Strategies for Multinational Corporations: Appropriate Degrees of Management Autonomy and Product Adaptation - Contributions to Management Science - Patrick Heinecke - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783790826395 - January 27, 2011
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Patrick Heinecke
Success Factors of Regional Strategies for Multinational Corporations: Appropriate Degrees of Management Autonomy and Product Adaptation - Contributions to Management Science 2011 edition

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The author develops a comprehensive regional success factor model, by which the effects of regional management autonomy and regional product and service adaptation on the regional success of MNCs as well as the interaction effects of regional orientation and inter-regional distance are investigated.

350 pages, 22 black & white tables, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 27, 2011
ISBN13 9783790826395
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 292
Dimensions 163 × 236 × 24 mm   ·   612 g
Language French  

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