Reputation Transfer to Enter New B-to-B Markets: Measuring and Modelling Approaches - Contributions to Management Science - Christine Falkenreck - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783790828115 - March 1, 2012
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Christine Falkenreck
Reputation Transfer to Enter New B-to-B Markets: Measuring and Modelling Approaches - Contributions to Management Science 2010 edition

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An increasing number of products and services are not differentiated by inherent features, but by the vendors, particularly their reputation and marketing commu- cation.

229 pages, 40 black & white illustrations, 3 colour illustrations, 109 black & white tables, biograp

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 1, 2012
ISBN13 9783790828115
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 229
Dimensions 155 × 235 × 13 mm   ·   358 g
Language English  

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