Design and Brand - Marken- Und Produktmanagement - Robert Kreuzbauer - Books - Deutscher Universitats-Verlag - 9783824475940 - March 28, 2002
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Robert Kreuzbauer
Design and Brand - Marken- Und Produktmanagement 2002 edition

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On the basis of sign- and cognitive-scientific theories, Robert Kreuzbauer develops an approach to explain the strategic importance of design in branding and brand management.

248 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 28, 2002
ISBN13 9783824475940
Publishers Deutscher Universitats-Verlag
Pages 248
Dimensions 148 × 210 × 13 mm   ·   299 g
Language German  

See all of Robert Kreuzbauer ( e.g. Paperback Book )