Tell your friends about this item:
Mehrstufige Marktsegmentierung zur Neukundenakquisition - Marketing und Innovationsmanagement Oliver Kohrmann 2003 edition
Price
$ 85.99
excl. VAT
Ordered from remote warehouse
Expected to be ready for shipping Jun 2 - 8
Our customers say:
Add to your iMusic wish list
Mehrstufige Marktsegmentierung zur Neukundenakquisition - Marketing und Innovationsmanagement
Oliver Kohrmann
210 pages, 1 black & white illustrations, 13 black & white tables
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 30, 2003 |
| ISBN13 | 9783824479580 |
| Publishers | Deutscher Universitats-Verlag |
| Pages | 210 |
| Dimensions | 148 × 210 × 11 mm · 258 g |
| Language | German |
![Cover for Peter A. Kraus · Nationalismus und Demokratie: Politik im Spanischen Staat der Autonomen Gemeinschaften - Duv Sozialwissenschaft (Paperback Book) [Softcover reprint of the original 1st ed. 1996 edition] (2012)](https://imusic.b-cdn.net/images/item/original/907/9783824441907.jpg?peter-a-kraus-2012-nationalismus-und-demokratie-politik-im-spanischen-staat-der-autonomen-gemeinschaften-duv-sozialwissenschaft-paperback-book&class=scaled&v=1411129078)
![Cover for Frank Beyer · Geldpolitik in Der Romischen Kaiserzeit (Paperback Book) [Softcover Reprint of the Original 1st 1995 edition] (2012)](https://imusic.b-cdn.net/images/item/original/380/9783824402380.jpg?frank-beyer-2012-geldpolitik-in-der-romischen-kaiserzeit-paperback-book&class=scaled&v=1457597572)
![Cover for Franz Lehner · Telekooperation in Unternehmen - Information Engineering Und IV-Controlling (Paperback Book) [1997 edition] (2012)](https://imusic.b-cdn.net/images/item/original/333/9783824464333.jpg?franz-lehner-2012-telekooperation-in-unternehmen-information-engineering-und-iv-controlling-paperback-book&class=scaled&v=1571208103)
![Cover for Bjorn Peters · Managing Diversity in Intergovernmental Organisations (Paperback Book) [2008 edition] (2008)](https://imusic.b-cdn.net/images/item/original/271/9783835070271.jpg?bjorn-peters-2008-managing-diversity-in-intergovernmental-organisations-paperback-book&class=scaled&v=1408608531)
![Cover for Karina Riese · Kriterien zur Ressourcensteuerung an Hochschulen (Paperback Book) [2008 edition] (2007)](https://imusic.b-cdn.net/images/item/original/622/9783835009622.jpg?karina-riese-2007-kriterien-zur-ressourcensteuerung-an-hochschulen-paperback-book&class=scaled&v=1408608101)
![Cover for Dennis Schoeneborn · Alternatives Considered But Not Disclosed: The Ambiguous Role of PowerPoint in Cross-Project Learning (Paperback Book) [2008 edition] (2007)](https://imusic.b-cdn.net/images/item/original/110/9783835070110.jpg?dennis-schoeneborn-2007-alternatives-considered-but-not-disclosed-the-ambiguous-role-of-powerpoint-in-cross-project-learning-paperback-book&class=scaled&v=1408610636)
![Cover for Jan Brinckmann · Competence of Top Management Teams and Success of New Technology-Based Firms: A Theoretical and Empirical Analysis Concerning Competencies of Entrepreneurial Teams and the Development of Their Ventures - Strategisches Kompetenz-management (Paperback Book) [2008 edition] (2007)](https://imusic.b-cdn.net/images/item/original/167/9783835005167.jpg?jan-brinckmann-2007-competence-of-top-management-teams-and-success-of-new-technology-based-firms-a-theoretical-and-empirical-analysis-concerning-competencies-of-entrepreneurial-teams-and-the-development-of-their-ventures-strategisches-kompetenz-management-&class=scaled&v=1408609215)
![Cover for Franz Hofer · The Improvement of Technology Transfer: An Analysis of Practices Between Graz University of Technology and Styrian Companies (Paperback Book) [2008 edition] (2007)](https://imusic.b-cdn.net/images/item/original/042/9783835009042.jpg?franz-hofer-2007-the-improvement-of-technology-transfer-an-analysis-of-practices-between-graz-university-of-technology-and-styrian-companies-paperback-book&class=scaled&v=1408608150)
![Cover for Andreas Kirschkamp · A Contingency-Based View of Chief Executive Officers' Early Warning Behaviour: An Empirical Analysis of German Medium-sized Companies - Research in Management Accounting and Control (Paperback Book) [2008 edition] (2007)](https://imusic.b-cdn.net/images/item/original/560/9783835006560.jpg?andreas-kirschkamp-2007-a-contingency-based-view-of-chief-executive-officers-early-warning-behaviour-an-empirical-analysis-of-german-medium-sized-companies-research-in-management-accounting-and-control-paperback-book&class=scaled&v=1408608800)
![Cover for Utz Schaffer · Management Accounting & Control Scales Handbook - Research in Management Accounting and Control (Paperback Book) [2008 edition] (2007)](https://imusic.b-cdn.net/images/item/original/259/9783835005259.jpg?utz-schaffer-2007-management-accounting-control-scales-handbook-research-in-management-accounting-and-control-paperback-book&class=scaled&v=1408609743)
![Cover for Jan Muntermann · Event-Driven Mobile Financial Information Services: Design of an Intraday Decision Support System (Paperback Book) [2008 edition] (2007)](https://imusic.b-cdn.net/images/item/original/885/9783835008885.jpg?jan-muntermann-2007-event-driven-mobile-financial-information-services-design-of-an-intraday-decision-support-system-paperback-book&class=scaled&v=1408609606)
![Cover for Ulrich Turke · Efficient Methods for WCDMA Radio Network Planning and Optimization - Advanced Studies Mobile Research Center Bremen (Paperback Book) [2008 edition] (2007)](https://imusic.b-cdn.net/images/item/original/035/9783835009035.jpg?ulrich-turke-2007-efficient-methods-for-wcdma-radio-network-planning-and-optimization-advanced-studies-mobile-research-center-bremen-paperback-book&class=scaled&v=1408610786)
![Cover for Daniel Pindur · Value Creation in Successful LBOs (Paperback Book) [2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/526/9783835008526.jpg?daniel-pindur-2007-value-creation-in-successful-lbos-paperback-book&class=scaled&v=1408608231)
![Cover for Marita Haas · The Formation Process of SME Networks: A Comparative Case Analysis of Social Processes in Austria, Belgium and Turkey (Paperback Book) [2008 edition] (2007)](https://imusic.b-cdn.net/images/item/original/540/9783835008540.jpg?marita-haas-2007-the-formation-process-of-sme-networks-a-comparative-case-analysis-of-social-processes-in-austria-belgium-and-turkey-paperback-book&class=scaled&v=1408609503)
![Cover for Michael Marti · Complexity Management (Paperback Book) [2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/663/9783835008663.jpg?michael-marti-2007-complexity-management-paperback-book&class=scaled&v=1458895539)
![Cover for Marco Tulio Zanini · Trust Within Organizations of the New Economy: A Cross-Industrial Study - International Management Studies (Paperback Book) [2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/673/9783835007673.jpg?marco-tulio-zanini-2007-trust-within-organizations-of-the-new-economy-a-cross-industrial-study-international-management-studies-paperback-book&class=scaled&v=1408609130)
![Cover for Roger Moser · Strategic Purchasing and Supply Management: A Strategy-based Selection of Suppliers - Einkauf, Logistik und Supply Chain Management (Paperback Book) [2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/584/9783835006584.jpg?roger-moser-2007-strategic-purchasing-and-supply-management-a-strategy-based-selection-of-suppliers-einkauf-logistik-und-supply-chain-management-paperback-book&class=scaled&v=1408610146)
![Cover for Tanja Waldeck · The Effect of Team Composition on Strategic Sensemaking - Research in Management Accounting and Control (Paperback Book) [2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/563/9783835005563.jpg?tanja-waldeck-2007-the-effect-of-team-composition-on-strategic-sensemaking-research-in-management-accounting-and-control-paperback-book&class=scaled&v=1408608482)
![Cover for Wolfgang Merbach · The Long-term Fertilization Trials in Halle (Saale): A Tool for Sustainable and Environmentally Compatible Land Management - Contributions of Plant Nutrition Science in Halle 13 (Paperback Book) [2nd ed. 2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/007/9783835040007.jpg?wolfgang-merbach-2007-the-long-term-fertilization-trials-in-halle-saale-a-tool-for-sustainable-and-environmentally-compatible-land-management-contributions-of-plant-nutrition-science-in-halle-13-paperback-book&class=scaled&v=1525714128)
![Cover for Manoj Gupte · Success of University Spin-Offs: Network Activities and Moderating Effects of Internal Communication and Adhocracy - Betriebswirtschaftliche Aspekte Lose Gekoppelter Systeme Und Electronic Business (Paperback Book) [2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/533/9783835008533.jpg?manoj-gupte-2007-success-of-university-spin-offs-network-activities-and-moderating-effects-of-internal-communication-and-adhocracy-betriebswirtschaftliche-aspekte-lose-gekoppelter-systeme-und-electronic-business-paperback-book&class=scaled&v=1408609649)
![Cover for Alexandra Hachmeister · Informed Traders as Liquidity Providers: Evidence from the German Equity Market - Ebs-forschung, Schriftenreihe Der European Business School Schloss Reichartshausen (Paperback Book) [2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/550/9783835007550.jpg?alexandra-hachmeister-2007-informed-traders-as-liquidity-providers-evidence-from-the-german-equity-market-ebs-forschung-schriftenreihe-der-european-business-school-schloss-reichartshausen-paperback-book&class=scaled&v=1408610851)
![Cover for Marcos Ormeno · Managing Corporate Brands: A New Approach to Corporate Communication (Paperback Book) [2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/819/9783835007819.jpg?marcos-ormeno-2007-managing-corporate-brands-a-new-approach-to-corporate-communication-paperback-book&class=scaled&v=1408610255)
![Cover for Ulrich Lossen · Portfolio Strategies of Private Equity Firms: Theory and Evidence - Innovation und Entrepreneurship (Paperback Book) [2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/778/9783835005778.jpg?ulrich-lossen-2007-portfolio-strategies-of-private-equity-firms-theory-and-evidence-innovation-und-entrepreneurship-paperback-book&class=scaled&v=1408610910)
![Cover for Maciej Piechocki · New Dimensions of Business Reporting and XBRL (Paperback Book) [2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/359/9783835008359.jpg?maciej-piechocki-2007-new-dimensions-of-business-reporting-and-xbrl-paperback-book&class=scaled&v=1408610234)
![Cover for Sebastian Schmidt · Das Online-Erfolgsmodell digitaler Produkte: Strategische Wirkungspotenziale und operative Handlungsoptionen (Paperback Book) [2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/883/9783835060883.jpg?sebastian-schmidt-2007-das-online-erfolgsmodell-digitaler-produkte-strategische-wirkungspotenziale-und-operative-handlungsoptionen-paperback-book&class=scaled&v=1408609042)
![Cover for Hannah Titilayo Seriki · Teamwork for Innovation in Sub-Saharan Africa (Paperback Book) [2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/666/9783835007666.jpg?hannah-titilayo-seriki-2007-teamwork-for-innovation-in-sub-saharan-africa-paperback-book&class=scaled&v=1408610294)
![Cover for Thomas Straub · Reasons for Frequent Failure in Mergers and Acquisitions: A Comprehensive Analysis (Paperback Book) [2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/441/9783835008441.jpg?thomas-straub-2007-reasons-for-frequent-failure-in-mergers-and-acquisitions-a-comprehensive-analysis-paperback-book&class=scaled&v=1408608491)
![Cover for Alexander Dreiling · Myths, Narratives and the Dilemma of Managerial Support: Organizational Learning as an Alternative? (Paperback Book) [2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/791/9783835002791.jpg?alexander-dreiling-2007-myths-narratives-and-the-dilemma-of-managerial-support-organizational-learning-as-an-alternative-paperback-book&class=scaled&v=1408608737)
![Cover for Sebastian-Dominik Jais · The Successful Use of Information in Multinational Companies: An Exploratory Study of Individual Outcomes and the Influence of National Culture - Research in Management Accounting and Control (Paperback Book) [2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/358/9783835005358.jpg?sebastian-dominik-jais-2007-the-successful-use-of-information-in-multinational-companies-an-exploratory-study-of-individual-outcomes-and-the-influence-of-national-culture-research-in-management-accounting-and-control-paperback-book&class=scaled&v=1408608459)
![Cover for Martin Lockstrom · Low-Cost Country Sourcing: Trends and Implications - Einkauf, Logistik und Supply Chain Management (Paperback Book) [2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/928/9783835006928.jpg?martin-lockstrom-2007-low-cost-country-sourcing-trends-and-implications-einkauf-logistik-und-supply-chain-management-paperback-book&class=scaled&v=1408608193)