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Strategic Shifts Between Business Types: A Transaction Cost Theory-based Approach Supported by Dyad Simulation - Business-to-Business-Marketing Katrin Susanne Muhlfeld Softcover reprint of the original 1st ed. 2004 edition
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Strategic Shifts Between Business Types: A Transaction Cost Theory-based Approach Supported by Dyad Simulation - Business-to-Business-Marketing
Katrin Susanne Muhlfeld
Katrin Muhlfeld analyzes motivations and conditions for strategic changes of market offerings which can be interpreted as shifts between different business types. Transaction cost economics provide the main theoretical foundations while additional reference is made to Austrian economics and research on power-dependence relations.
344 pages, 26 black & white illustrations, 2 black & white tables, biography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 29, 2004 |
| ISBN13 | 9783824479894 |
| Publishers | Deutscher Universitats-Verlag |
| Pages | 338 |
| Dimensions | 148 × 210 × 18 mm · 412 g |
| Language | German |
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