Sourcing of Services: International Aspects and Complex Categories - Einkauf, Logistik und Supply Chain Management - Lydia Bals - Books - Springer Fachmedien Wiesbaden - 9783834911902 - September 12, 2008
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Lydia Bals
Sourcing of Services: International Aspects and Complex Categories - Einkauf, Logistik und Supply Chain Management 2008 edition

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Lydia Bals identifies different types of offshoring, concluding that the buy option of offshore outsourcing versus hybrid or make options is directly related to purchasing. Her in-depth analysis specifically focuses on the sourcing of marketing services. In this context, the investigations of purchasing/marketing integration provide a conceptual model of barriers to purchasing involvement in sourcing of services. Moreover, she seeks to shed light on issues of providing incentives for advertising agencies from an agency theory perspective.

119 pages, 8 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 12, 2008
ISBN13 9783834911902
Publishers Springer Fachmedien Wiesbaden
Pages 119
Dimensions 148 × 210 × 7 mm   ·   172 g
Language English   German  
Contributor Prof. Dr. Christopher Jahns

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