Analytical CRM: Developing and Maintaining Profitable Customer Relationships in Non-contractual Settings - Applied Marketing Science / Angewandte Marketingforschung - Markus Wubben - Books - Springer Fachmedien Wiesbaden - 9783834912787 - October 9, 2008
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Markus Wubben
Analytical CRM: Developing and Maintaining Profitable Customer Relationships in Non-contractual Settings - Applied Marketing Science / Angewandte Marketingforschung 2009 edition

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Using empirical analyses on the basis of sound theoretical foundations, Markus Wübben shows how customer relationships can be broadened, i.e., how customers? cross-buying behavior can be stimulated and how customers? relationship length and depth, meaning customers? activity and purchase-levels, can be predicted.

263 pages, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 9, 2008
ISBN13 9783834912787
Publishers Springer Fachmedien Wiesbaden
Pages 263
Dimensions 148 × 210 × 16 mm   ·   353 g
Language English   German  
Contributor Prof. Dr. Florian von Wangenheim

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