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Customer-Equity-Management in Einem Dynamischen Wettbewerbumfeld: Konzeption Und Anwendung Eines Customer-Equity-Wettbewerbsmodells - Innovatives Markenmanagement Alexander Breusch 2009 edition
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Customer-Equity-Management in Einem Dynamischen Wettbewerbumfeld: Konzeption Und Anwendung Eines Customer-Equity-Wettbewerbsmodells - Innovatives Markenmanagement
Alexander Breusch
422 pages, black & white illustrations, black & white tables, bibliography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 11, 2008 |
| ISBN13 | 9783834912954 |
| Publishers | Gabler Verlag |
| Pages | 422 |
| Dimensions | 148 × 210 × 23 mm · 539 g |
| Language | German |
| Contributor | Prof. Dr. Christoph Burmann |
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