Trust as the Key to Loyalty in Business-to-Consumer Exchanges: Trust Building Measures in the Banking Industry - Tara Ebert - Books - Springer Fachmedien Wiesbaden - 9783834916228 - July 15, 2009
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Tara Ebert
Trust as the Key to Loyalty in Business-to-Consumer Exchanges: Trust Building Measures in the Banking Industry 2009 edition

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Tara Ebert investigates what trust building measures in the banking industry should comprise. The author presents new and analytical insights which can be employed to deduce better targeted marketing implications for consumer trust building by banks.

198 pages, 88 black & white illustrations, 21 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 15, 2009
ISBN13 9783834916228
Publishers Springer Fachmedien Wiesbaden
Pages 198
Dimensions 148 × 210 × 11 mm   ·   267 g
Language German  

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