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Identitatsbasierte Markenbewertung: Grundlagen, Theoretische Konzeptualisierung Und Praktische Anwendung Am Beispiel Einer Technologiemarke - Innovatives Markenmanagement Marc Jost-Benz 2009 edition
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Identitatsbasierte Markenbewertung: Grundlagen, Theoretische Konzeptualisierung Und Praktische Anwendung Am Beispiel Einer Technologiemarke - Innovatives Markenmanagement
Marc Jost-Benz
248 pages, black & white illustrations, black & white tables, bibliography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 28, 2009 |
| ISBN13 | 9783834917935 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 248 |
| Dimensions | 148 × 210 × 15 mm · 331 g |
| Language | German |
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