Multinational Companies in Low-Income Markets: An Analysis of Social Embeddedness in Southeast Asia - Dina Badry - Books - Springer Fachmedien Wiesbaden - 9783834918758 - September 15, 2009
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Dina Badry
Multinational Companies in Low-Income Markets: An Analysis of Social Embeddedness in Southeast Asia 2009 edition

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Social embeddedness has been identified as a critical success factor for operations of MNCs in low-income markets. Based on survey data gathered from two subsidiaries of a European MNC, Dina Brady examines relational and structural network aspects with regard to their influence on the success of companies' Base of the Pyramid (BOP) strategies. In order to reveal detailed results and tangible implications for corporate leaders, the author distinguishes not only stakeholder and cross-sector partnerships but also different strategic intentions. The establishment of trust, especially in cross-sector partnerships, turns out to be essential in order to succeed in the approach to serve low-income consumer markets.

146 pages, 12 black & white illustrations, 2 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 15, 2009
ISBN13 9783834918758
Publishers Springer Fachmedien Wiesbaden
Pages 146
Dimensions 148 × 210 × 8 mm   ·   204 g
Language English   German  

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