The Marketing-Sales-Finance Triangle: An Empirical Investigation of Finance-related Interactions & Managerial Challenges Among Marketing, Sales, and Finance Actors - Dirk Weissbrich - Books - Springer Fachmedien Wiesbaden - 9783834919212 - October 27, 2009
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Dirk Weissbrich
The Marketing-Sales-Finance Triangle: An Empirical Investigation of Finance-related Interactions & Managerial Challenges Among Marketing, Sales, and Finance Actors 2010 edition

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Building on 78 face-to-face interviews with managers from the marketing-sales-finance triangle (MSF-triangle), Dirk Weissbrich identifies and describes eight key interaction fields and decision areas.

232 pages, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 27, 2009
ISBN13 9783834919212
Publishers Springer Fachmedien Wiesbaden
Pages 232
Dimensions 210 × 149 × 18 mm   ·   281 g
Language English   German  
Contributor Prof. Dr. Harley Krohmer

Mere med samme udgiver

See all of Dirk Weissbrich ( e.g. Paperback Book )