Technology Acceptance in Mechatronics: The Influence of Identity on Technology Acceptance - Ute Hillmer - Books - Springer Fachmedien Wiesbaden - 9783834919519 - September 24, 2009
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Ute Hillmer
Technology Acceptance in Mechatronics: The Influence of Identity on Technology Acceptance 2009 edition

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Innovation and technological change is a vital driving force in the economy. Ute Hillmer investigates technology acceptance behavior in the mechatronics industry in Germany and develops a multi-disciplinary understanding, which includes psychology, sociology and business science. It is shown that individuals accept new technologies more easily, if the technology replicates their individual social values and if the implementation process considers the prime social values that can typically be found in their social networks. This book offers categorizations of individuals and deduces recommendations for actions to sustainably improve the development and introduction of technologies for all parties concerned.

260 pages, 51 black & white illustrations, 9 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 24, 2009
ISBN13 9783834919519
Publishers Springer Fachmedien Wiesbaden
Pages 260
Dimensions 148 × 210 × 15 mm   ·   335 g
Language English   German  

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