Acceptance of Remote Services: Perception, Adoption, and Continued Usage in Organizational Settings - Applied Marketing Science / Angewandte Marketingforschung - Nancy Wunderlich - Books - Springer Fachmedien Wiesbaden - 9783834919571 - November 17, 2009
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Nancy Wunderlich
Acceptance of Remote Services: Perception, Adoption, and Continued Usage in Organizational Settings - Applied Marketing Science / Angewandte Marketingforschung 2010 edition

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Nancy V. Wünderlich employs a multi-method approach comprising an international qualitative study in Germany, USA and China and a longitudinal quantitative study to analyze remote services. She develops the Interactive Technology-Mediated Service Model (ITSUM) to provide a comprehensive approach of explaining both initial acceptance and repeated, continued usage of remote services in organizations.

262 pages, black & white illustrations, black & white tables, bibliography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 17, 2009
ISBN13 9783834919571
Publishers Springer Fachmedien Wiesbaden
Pages 262
Dimensions 148 × 210 × 15 mm   ·   344 g
Language German  

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