Die Wirkung Von Glaubwurdigkeit in Der Marketingkommunikation: Eine Analyse Der Kurz- Und Langfristigen Effekte - Marketing-Management - Franziska Kuster-Rohde - Books - Springer Fachmedien Wiesbaden - 9783834921161 - February 11, 2010
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Franziska Kuster-Rohde
Die Wirkung Von Glaubwurdigkeit in Der Marketingkommunikation: Eine Analyse Der Kurz- Und Langfristigen Effekte - Marketing-Management 2010 edition

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176 pages, black & white illustrations, black & white tables, bibliography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 11, 2010
ISBN13 9783834921161
Publishers Springer Fachmedien Wiesbaden
Pages 176
Dimensions 148 × 210 × 10 mm   ·   235 g
Language German  
Contributor Prof. Dr. Martin Eisend

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