Value Creation of Firm-Established Brand Communities - Philipp Wiegandt - Books - Springer Fachmedien Wiesbaden - 9783834921239 - December 11, 2009
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Philipp Wiegandt
Value Creation of Firm-Established Brand Communities 2010 edition

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Philipp Wiegandt empirically analyzes the effects the creation of a firm-established brand community has on the brand loyalty and word-of-mouth communication of its members over time. He finds that establishing a firm-established brand community creates value for both - the company and their customers.

211 pages, 29 black & white illustrations, 34 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 11, 2009
ISBN13 9783834921239
Publishers Springer Fachmedien Wiesbaden
Pages 211
Dimensions 148 × 210 × 12 mm   ·   281 g
Language German  
Contributor Prof. Dietmar Harhoff Ph.D.

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