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Markenmanagement in Medienunternehmen: Ansatzpunkte Zur Professionalisierung Der Strategischen Fuhrung Von Medienmarken - Schriften Zur Unternehmensentwicklung Philipp Bode 2010 edition
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Markenmanagement in Medienunternehmen: Ansatzpunkte Zur Professionalisierung Der Strategischen Fuhrung Von Medienmarken - Schriften Zur Unternehmensentwicklung
Philipp Bode
322 pages, black & white illustrations, black & white tables, bibliography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | February 11, 2010 |
| ISBN13 | 9783834922175 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 322 |
| Dimensions | 148 × 210 × 17 mm · 385 g |
| Language | German |
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