User Generated Branding: Integrating User Generated Content into Brand Management - Innovatives Markenmanagement - Ulrike Arnhold - Books - Springer Fachmedien Wiesbaden - 9783834923240 - July 15, 2010
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Ulrike Arnhold
User Generated Branding: Integrating User Generated Content into Brand Management - Innovatives Markenmanagement 2010 edition

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From a brand management perspective, the author analyses the impact of interactive marketing programmes in Web 2.0, evaluating user generated content as a tool of the brand communication mix.

451 pages, 71 black & white illustrations, 69 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 15, 2010
ISBN13 9783834923240
Publishers Springer Fachmedien Wiesbaden
Pages 451
Dimensions 148 × 210 × 24 mm   ·   571 g
Language English   German  

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