Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe - Applied Marketing Science / Angewandte Marketingforschung - Roxana Codita - Books - Springer Fachmedien Wiesbaden - 9783834925961 - December 9, 2010
In case cover and title do not match, the title is correct

Roxana Codita
Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe - Applied Marketing Science / Angewandte Marketingforschung 2011 edition

Price
$ 55.99
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Jul 1 - 7

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, for which a new measure is proposed.

312 pages, 52 black & white illustrations, 46 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 9, 2010
ISBN13 9783834925961
Publishers Springer Fachmedien Wiesbaden
Pages 312
Dimensions 148 × 210 × 17 mm   ·   399 g
Language English  

Mere med samme udgiver

See all of Roxana Codita ( e.g. Paperback Book )