Cognitive Biases in the Capital Investment Context: Theoretical Considerations and Empirical Experiments on Violations of Normative Rationality - Sebastian Serfas - Books - Springer Fachmedien Wiesbaden - 9783834926432 - November 25, 2010
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Sebastian Serfas
Cognitive Biases in the Capital Investment Context: Theoretical Considerations and Empirical Experiments on Violations of Normative Rationality 2011 edition

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In today's competitive business environment, an optimal investment strategy is vital for every company. However, it is often endangered by unconscious mental biases inherent in every human being. Building on findings from cognitive psychology research, Sebastian Serfas shows in detail that and how these so-called cognitive biases systematically affect and distort capital investment-related decision making and business judgements. He provides a large number of examples that every business practitioner might encounter every day, demonstrates the detrimental effects through various empirical experiments, and outlines potential counter-strategies to mitigate these negative effects.

255 pages, 21 black & white illustrations, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 25, 2010
ISBN13 9783834926432
Publishers Springer Fachmedien Wiesbaden
Pages 255
Dimensions 148 × 210 × 14 mm   ·   326 g
Language English   German  

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