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Emotionen bei Buying Center-Entscheidungen - Business-to-Business-Marketing Christin Haehnel 2011 edition
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Emotionen bei Buying Center-Entscheidungen - Business-to-Business-Marketing
Christin Haehnel
Kaufentscheidungen werden auf Industriegütermärkten in der Regel nicht von Einzelpersonen getroffen, sondern durch eine Gruppe von Mitarbeitern, sogenannte Buying Center.
223 pages, black & white illustrations, black & white tables, bibliography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 20, 2011 |
| ISBN13 | 9783834929204 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 223 |
| Dimensions | 148 × 210 × 13 mm · 299 g |
| Language | German |
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