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Zur Wirksamkeit von Testimonial Endorsed Cause-Related Marketing: Fundraising-Instrument fur Nonprofit-Organisationen - Marktorientiertes Nonprofit-Management Patricia Lauper 2011 edition
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Zur Wirksamkeit von Testimonial Endorsed Cause-Related Marketing: Fundraising-Instrument fur Nonprofit-Organisationen - Marktorientiertes Nonprofit-Management
Patricia Lauper
Mittels Cause-Related Marketing (CRM) kann eine NPO finanzielle Mittel generieren und eine Unternehmung soziale Verantwortung übernehmen, um sich dadurch von der Konkurrenz zu differenzieren. Mit Hilfe von Experimenten misst sie die Wirksamkeit von CRM und leitet Handlungsempfehlungen für die Praxis ab.
273 pages, black & white illustrations, black & white tables, bibliography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 18, 2011 |
| ISBN13 | 9783834929846 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 273 |
| Dimensions | 148 × 210 × 16 mm · 358 g |
| Language | German |
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