The Long Tail of Tourism: Holiday Niches and Their Impact on Mainstream Tourism - Alexis Papathanassis - Books - Springer Fachmedien Wiesbaden - 9783834930620 - April 18, 2011
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The Long Tail of Tourism: Holiday Niches and Their Impact on Mainstream Tourism 2011 edition

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The 'long tail' of holiday offerings implies dramatic shifts in the sector's concentration levels and its competitive dynamics. In order to examine the applicability and validity of this scenario, a number of key holiday niches are examined in terms of their demand development, supplier landscapes, operational challenges and future potential.


232 pages, 24 black & white illustrations, 11 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 18, 2011
ISBN13 9783834930620
Publishers Springer Fachmedien Wiesbaden
Pages 220
Dimensions 150 × 210 × 13 mm   ·   281 g
Language German  
Editor Papathanassis, Alexis

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