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Anderungen von Markennamen: Eine theoretische und empirische Analyse ausgewahlter Erscheinungsformen aus Konsumentensicht - Forum Marketing Petra Ringeisen 2011 edition
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Anderungen von Markennamen: Eine theoretische und empirische Analyse ausgewahlter Erscheinungsformen aus Konsumentensicht - Forum Marketing
Petra Ringeisen
260 pages, black & white illustrations, black & white tables, bibliography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 28, 2011 |
| ISBN13 | 9783834930880 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 260 |
| Dimensions | 148 × 210 × 15 mm · 340 g |
| Language | German |
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