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Markenfit und Markenwirkung: Theoretische Modellierung, methodische Validierung und empirische Befunde Hans-Jorg Sturm 2011 edition
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Markenfit und Markenwirkung: Theoretische Modellierung, methodische Validierung und empirische Befunde
Hans-Jorg Sturm
407 pages, black & white illustrations, black & white tables, bibliography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 14, 2011 |
| ISBN13 | 9783834931160 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 407 |
| Dimensions | 148 × 210 × 22 mm · 512 g |
| Language | German |
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