Integration of Preference Analysis Methods into QFD for Elderly People: A Focus on Elderly People - Samah Abu-Assab - Books - Springer Fachmedien Wiesbaden - 9783834932334 - March 16, 2012
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Samah Abu-Assab
Integration of Preference Analysis Methods into QFD for Elderly People: A Focus on Elderly People 2012 edition

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Especially in industrial countries the portion of elderly people is growing in many societies. Their needs are more intensified than the demands of younger people in many aspects. Companies need the right tools (e.g. market research methods for elderly people) to detect these needs, preferences, and demands of elderly people. Samah Abu-Assab verifies two existing research methods and suggests a new one for determining the preferences of elderly people. The new method seems to be promising and adequate for the elderly target group.

223 pages, 33 black & white illustrations, 65 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 16, 2012
ISBN13 9783834932334
Publishers Springer Fachmedien Wiesbaden
Pages 223
Dimensions 148 × 210 × 13 mm   ·   331 g
Language German  

Mere med samme udgiver

See all of Samah Abu-Assab ( e.g. Paperback Book )