Third Party Product Reviews and Consumer Behaviour: A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models - Wolfgang Ziniel - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783834936325 - February 26, 2013
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Wolfgang Ziniel
Third Party Product Reviews and Consumer Behaviour: A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models 2012 edition

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Third-Party Product Reviews (TPPRs) are neutral (as far as the producers' interests are concerned) and consumer-orientated product tests that are carried out by experts. Market observations provide strong evidence that Third-Party Product Reviews (TPPRs) significantly influence the success or failure of the products evaluated.

183 pages, 39 black & white illustrations, 32 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 26, 2013
ISBN13 9783834936325
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 183
Dimensions 148 × 210 × 11 mm   ·   254 g
Language English  

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