Global Brand Management: Eine konzeptionell-empirische Analyse von Automobil-Markenimages in Brasilien, China, Deutschland, Russland und den USA - Innovatives Markenmanagement - Wulf Stolle - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783834941381 - May 23, 2013
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Global Brand Management: Eine konzeptionell-empirische Analyse von Automobil-Markenimages in Brasilien, China, Deutschland, Russland und den USA - Innovatives Markenmanagement 2013 edition

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479 pages, black & white illustrations, black & white tables, bibliography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 23, 2013
ISBN13 9783834941381
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 479
Dimensions 148 × 210 × 29 mm   ·   675 g
Language German  

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