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Nostalgie und Retro-Trends als Marketingchance: Eine Analyse der Ursachen fur die Nachfrage nach vergangenheitsbezogenen Konsumangeboten - Markenkommunikation und Beziehungsmarketing Tina Kießling German, 2013 edition
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Nostalgie und Retro-Trends als Marketingchance: Eine Analyse der Ursachen fur die Nachfrage nach vergangenheitsbezogenen Konsumangeboten - Markenkommunikation und Beziehungsmarketing
Tina Kießling
249 pages, black & white illustrations, black & white tables, figures, bibliography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 14, 2012 |
| ISBN13 | 9783834943545 |
| Publishers | Springer-Verlag Berlin and Heidelberg Gm |
| Pages | 249 |
| Dimensions | 148 × 210 × 15 mm · 335 g |
| Language | German |
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