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Rechtliche Grenzen des Brand Placement: Eine wirtschafts- und rechtswissenschaftliche Analyse von Markenplatzierungen im nicht-werblichen Fernsehprogramm Bettina Reich 2013 edition
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Rechtliche Grenzen des Brand Placement: Eine wirtschafts- und rechtswissenschaftliche Analyse von Markenplatzierungen im nicht-werblichen Fernsehprogramm
Bettina Reich
327 pages, black & white illustrations, bibliography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 27, 2012 |
| ISBN13 | 9783834943620 |
| Publishers | Springer-Verlag Berlin and Heidelberg Gm |
| Pages | 327 |
| Dimensions | 148 × 210 × 18 mm · 412 g |
| Language | German |
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