Open Evaluation: Integrating Users into the Selection of New Product Ideas - Markt- und Unternehmensentwicklung Markets and Organisations - Joerg Haller - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783834944863 - April 20, 2013
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Joerg Haller
Open Evaluation: Integrating Users into the Selection of New Product Ideas - Markt- und Unternehmensentwicklung Markets and Organisations 2013 edition

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Selecting new product or service ideas that are worthwhile to be exploited has always been a major challenge to firms of all kinds. Initiatives such as innovation contests, in which interested users may submit their ideas or solutions to firm relevant problems, frequently lead to several tens of thousands of submissions.

256 pages, 22 black & white illustrations, 47 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 20, 2013
ISBN13 9783834944863
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 233
Dimensions 148 × 210 × 14 mm   ·   340 g
Language French  

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