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Wirkung von Preisen und Werbung als Instrumente des Revenue Managements: Eine empirische Untersuchung am Beispiel von integrierten Reiseveranstaltern - Innovatives Markenmanagement Uwe Schnetzer 2012 edition
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Wirkung von Preisen und Werbung als Instrumente des Revenue Managements: Eine empirische Untersuchung am Beispiel von integrierten Reiseveranstaltern - Innovatives Markenmanagement
Uwe Schnetzer
219 pages, black & white illustrations, black & white tables, bibliography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 3, 2012 |
| ISBN13 | 9783834945006 |
| Publishers | Springer-Verlag Berlin and Heidelberg Gm |
| Pages | 219 |
| Dimensions | 148 × 210 × 13 mm · 294 g |
| Language | German |
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