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Cross-Channel Cooperation: The Bundling of Online and Offline Business Models Tobias Kollmann 2006 edition
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Cross-Channel Cooperation: The Bundling of Online and Offline Business Models
Tobias Kollmann
Tobias Kollmann and Matthias Häsel explore the manifold possibilities of cross-channel cooperation and present the first systematic investigation and classification of cooperation strategies between partners equipped with online and offline business models. They provide a conceptual framework to understand the subject and examine the practical implications for the implementation of their new concept.
139 pages, biography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | February 24, 2006 |
| ISBN13 | 9783835002388 |
| Publishers | Deutscher Universitats-Verlag |
| Pages | 151 |
| Dimensions | 148 × 210 × 9 mm · 208 g |
| Language | English German |
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