A Theory of Marketing: Outline of a Social Systems Perspective - Marius Ludicke - Books - Deutscher Universitats-Verlag - 9783835003040 - April 12, 2006
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Marius Ludicke
A Theory of Marketing: Outline of a Social Systems Perspective 2006 edition

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Marius Ludicke documents and explains the largely abandoned scholarly ambition to develop a general theory of marketing. Drawing on Luhmannian social systems theory the author proposes a fundamentally different comprehensive concept of marketing that fulfills foundational scholarly and managerial requirements in an unprecedented way."

191 pages, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 12, 2006
ISBN13 9783835003040
Publishers Deutscher Universitats-Verlag
Pages 191
Dimensions 150 × 220 × 10 mm   ·   276 g
Language German  

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