Content Infrastructure Management: Results of an Empirical Study in the Print Industry - Markt und Unternehmensentwicklung / Markets and Organisations - Alexander Benlian - Books - Deutscher Universitats-Verlag - 9783835003682 - May 30, 2006
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Alexander Benlian
Content Infrastructure Management: Results of an Empirical Study in the Print Industry - Markt und Unternehmensentwicklung / Markets and Organisations 2006 edition

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Taking into account strategic, organizational and technological factors Alexander Benlian studies the question of whether to centralize or to decentralize media content. The findings basically emphasize the need to design publishing organizations that follow certain patterns of congruency and consistency in order to realize greater effectiveness.

246 pages, 56 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 30, 2006
ISBN13 9783835003682
Publishers Deutscher Universitats-Verlag
Pages 267
Dimensions 148 × 210 × 15 mm   ·   358 g
Language English   German  
Contributor Prof. Dr. Dres. h.c. Arnold Picot
Contributor Prof. Dr. Thomas Hess

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