Key Account Management in Business-to-Business Markets: An Assessment of Its Economic Value - Business-to-Business-Marketing - Stefan Wengler - Books - Deutscher Universitats-Verlag - 9783835005174 - September 26, 2006
In case cover and title do not match, the title is correct

Stefan Wengler
Key Account Management in Business-to-Business Markets: An Assessment of Its Economic Value - Business-to-Business-Marketing 2006 edition

Price
$ 55.49
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Jul 3 - 9

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Key account management as an alternative organizational form of marketing management became increasingly popular in many companies during the last years. Similarly, key account management controlling of an already implemented key account management organization is also lacking.

294 pages, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 26, 2006
ISBN13 9783835005174
Publishers Deutscher Universitats-Verlag
Pages 294
Dimensions 150 × 220 × 10 mm   ·   408 g
Language English  

Mere med samme udgiver

See all of Stefan Wengler ( e.g. Paperback Book )