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Applicability of Commodity Classification Theory to Internet Retail Marketing Leland Taylor
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Applicability of Commodity Classification Theory to Internet Retail Marketing
Leland Taylor
In general, commodity classification theory has served as the basis for consumer marketing theory for more than 80 years. This dissertation project examines the development of the theory and tests it's continued applicability to today's Internet retail marketing environment.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 4, 2008 |
| ISBN13 | 9783836458252 |
| Publishers | VDM Verlag |
| Pages | 152 |
| Dimensions | 150 × 220 × 10 mm · 213 g |
| Language | English |
