Menedzhment, Orientirovannyy Na Brend: Aktual'nye Problemy Sovremennoy Praktiki Upravleniya Promyshlennym Predpriyatiem - Sklyar Elena - Books - Betascript Publishing - 9783843323086 - April 4, 2011
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Sklyar Elena
Menedzhment, Orientirovannyy Na Brend: Aktual'nye Problemy Sovremennoy Praktiki Upravleniya Promyshlennym Predpriyatiem

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V nastoyashchee vremya Rossiya vse aktivnee vklyuchaetsya v mezhdunarodnye ekonomicheskie protsessy, trebuyushchie ot rossiyskikh proizvoditeley sozdaniya effektivnogo mekhanizma upravleniya konkurentosposobnost'yu korporativnykh brendov na natsional'nom i zarubezhnykh rynkakh. Kak pokazyvaet opyt, pri sliyanii natsional'nogo i mezhdunarodnogo rynkov proiskhodit poterya natsional'nogo kontrolya nad tselymi otraslyami ekonomiki. Podobnaya ugroza sushchestvuet i dlya Rossii pri vstuplenii v VTO. V monografii raskryvayutsya osobennosti obespecheniya konkurentosposobnosti rossiyskikh promyshlennykh predpriyatiy v period podgotovki vstupleniya v VTO. Privodyatsya metodicheskie rekomendatsii po upravleniyu konkurentosposobnost'yu korporativnogo brenda predpriyatiy pishchevoy promyshlennosti. Monografiya rekomenduetsya shirokomu krugu chitateley, prezhde vsego rukovoditelyam vsekh urovney upravleniya, spetsialistam po marketingu, studentam vysshikh uchebnykh zavedeniy, izuchayushchim tsikl upravlencheskikh distsiplin, aspirantam i spetsialistam, zanimayushchimsya voprosami upravlencheskoy deyatel'nosti.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 4, 2011
ISBN13 9783843323086
Publishers Betascript Publishing
Pages 400
Dimensions 150 × 22 × 225 mm   ·   614 g
Language German  

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