Formirovanie Ipk Budushchikh Marketologov: Formirovanie Informatsionno-professional'noy Kompetentnosti Budushchikh Marketologov Kak Pedagogicheskaya Problema" - Elena Bobkova - Books - LAP LAMBERT Academic Publishing - 9783843324489 - May 25, 2011
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Elena Bobkova
Formirovanie Ipk Budushchikh Marketologov: Formirovanie Informatsionno-professional'noy Kompetentnosti Budushchikh Marketologov Kak Pedagogicheskaya Problema" Russian edition

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V monografii raskryvayutsya osnovnye aspekty sovremennoy podgotovki budushchikh spetsialistov v oblasti marketinga s primeneniem IT. Intensivnoe razvitie sovremennykh informatsionnykh tekhnologiy i vozrastayushchiy spros na novye spetsial'nosti obuslavlivayut neobkhodimost' operativnogo reformirovaniya profiley professional'nogo obrazovaniya v sootvetstvii s sotsial'nym zakazom i protsessami virtualizatsii ekonomiki. Smena obrazovatel'noy paradigmy obuslovila vozrastayushchiy interes k pedagogicheskim i psikhologicheskim aspektam stanovleniya spetsialistov sotsial'no-znachimykh professiy, v tom chisle ? professii marketologa. Monografiya prednaznachena studentam, prepodavatelyam fakul'tetov ekonomicheskogo, pedagogicheskogo i tekhnicheskogo profilya, aspirantam

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 25, 2011
ISBN13 9783843324489
Publishers LAP LAMBERT Academic Publishing
Pages 196
Dimensions 150 × 11 × 226 mm   ·   310 g
Language German  

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