A Study of Firm Integration and Supply Chain Orientation: an Empiral Investigation on Consumer Goods Industry in South Sumatra Indonesia - Abu Bakar Abdul Hamid - Books - LAP LAMBERT Academic Publishing - 9783844397345 - June 14, 2011
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Abu Bakar Abdul Hamid
A Study of Firm Integration and Supply Chain Orientation: an Empiral Investigation on Consumer Goods Industry in South Sumatra Indonesia

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Supply chain management has become an important issuein any business organization. Organizations arefacing increasing competitive pressure with respectto prices, delivery, quality, variety and innovationof products and services. In order to respond tothese challenges, organizations require an integratedsupply chain. The purpose of this research is topresent the relationship between firm integration andsupply chain orientation. This study also determineswhether supporting technology moderates therelationship between internal and external firmintegration and supply chain orientation.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 14, 2011
ISBN13 9783844397345
Publishers LAP LAMBERT Academic Publishing
Pages 184
Dimensions 150 × 11 × 226 mm   ·   292 g
Language German  

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