Turizm Kak Faktor Formirovaniya Polozhitel'nogo Brenda Khmao - Yugry: Obshchaya Kharakteristika Marketingovykh Kommunikatsiy I Rekomendatsii Po ... Brenda Regiona - Dmitriy Naumov - Books - LAP LAMBERT Academic Publishing - 9783845426266 - November 2, 2011
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Dmitriy Naumov
Turizm Kak Faktor Formirovaniya Polozhitel'nogo Brenda Khmao - Yugry: Obshchaya Kharakteristika Marketingovykh Kommunikatsiy I Rekomendatsii Po ... Brenda Regiona Russian edition

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Issledovanie posvyashcheno aktual'noy teme sozdaniya novykh podkhodov k problemam territorial'nogo upravleniya regionami i formirovaniyu ikh brenda cherez sovershenstvovanie na mestakh samoy stremitel'no razvivayushcheysya otrasli sovremennogo mirovogo khozyaystva - turizma i rekreatsii. V usloviyakh globalizatsii, postoyannogo rosta konkurentsii, uravnivaniya usloviy khozyaystvovaniya na razlichnykh administrativnykh poseleniyakh, marketing territorii, eye imidzh i brend vykhodyat na pervyy plan. V protsesse issledovaniya byl proanalizirovan teoreticheskiy i istoriko-statisticheskiy material na primere dinamichno razvivayushchegosya regiona - Khanty-Mansiyskogo avtonomnogo okruga-Yugry. Prakticheskie rekomendatsii, zalozhennye v osnovu proekta i dannye analiticheskogo issledovaniya, obuslovili prakticheskuyu znachimost' raboty. Monografiya mozhet byt' polezna dlya spetsialistov v oblasti reklamy i svyazey s obshchestvennost'yu.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 2, 2011
ISBN13 9783845426266
Publishers LAP LAMBERT Academic Publishing
Pages 92
Dimensions 150 × 6 × 226 mm   ·   155 g
Language German  

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